Announcing results for the three months ending 30 June 2007, leading adult publisher Private Media Group recorded a fall in DVD and magazine sales of 38% to €2 million, translating into a decrease in global net sales of 21% to €6 million compared to the same period last year.

Wireless sales (content delivery via mobile phones) grew 73% to €0.7 million, the result of better performance with the company’s carriers and content going live with significantly more international carriers. Private’s content is currently available to over 765 million handsets in 34 countries via 80 operators, of which 20 operators went live during 2007.

Internet sales brought in €1 million, which represented no change. During the period, the company says its Internet sites have not been working at full capacity since they have been going through a "major restructuring in order to handle the pressure from increased traffic."

Broadcasting sales decreased €7 million to €2.3 million, offset by an increase of €0.5 million in Pay-TV and Video-On-Demand sales in Europe. Total New Media sales reached €4 million, accounting for67% of total net sales.

Private is aggressively targeting all major IPTV and cable-based (true) Video-on-Demand services. During the second half of 2007, Private expects to add at least 16 new VOD platforms, including territories such as Italy, Greece, Poland, Portugal, the Netherlands, Belgium, Denmark and Switzerland. By the end of 2007, the Company expects to reach a minimum of 32 VOD platforms – Europe (24), North America (7), the Far East and Australia (1).

Story filed 13.08.07