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German's DVD market stagnates

Germany's DVD boom seems to be reaching a plateau. The German Association for Audio-Visual Media (BVV) reports that, in the first half of 2007, the sector generated a total of €669 million, slightly less than in the same period last year – €676 million.

Even though 600,000 more DVDs were sold last year to reach 43.3 million units, retail revenue stagnated at €541 million as the average DVD sales price fell 14 cents to €12.52.

On the rental side, revenue decreased to €121.9 million from €127.6 million in the same period the previous year. The number of rental transactions fell from 50.6 million in the first half of 2006 to 48.9 million transactions over the same period this year.

Market research firm GfK registered for the first time significant sales revenues for the high-definition formats HD DVD and Blu-ray. Already 100,000 HD discs, for a total of €3 million, were sold in Germany in the first six months of the year. Sales are picking up. According to the trade, some 150,000 HD discs may have been sold since the beginning of August.

Story filed 21.08.07

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