Europe's online source of news, data & analysis for professionals involved in packaged media and new delivery technologies

In US, Blu-ray outpaces HD DVD in 1H 2007

According to new figures from Home Media Research, sales of movies on Blu-ray discs exceeded those on rival HD DVD format by a 2-to-1 margin in the United States in the first half of 2007.

Total sales of the Sony-backed Blu-ray discs, reached 1.6 million units from 1 January to 1 July with only 795,000 HD DVD discs sold in the same period.

Since the launch of both the high-definition formats in spring of 2006, an estimated 3.7 million of both types of discs have been sold overall, including 2.2 million Blu-ray discs and 1.5 million HD DVD discs, up to the end of July, according to the research.

A Home Media spokeswoman said Blu-ray got a boost in August from strong sales of the movie 300. Stephen Nickerson, senior vice president, market management, at Warner Home Video, reported sales of about 190,000 Blu-ray units of the film, versus 97,000 in HD DVD since 31 July.

Story filed 20.08.07

Bookmark and Share

Article Comments

comments powered by Disqus