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Sony DADC brings OceanWorld 3D Blu-ray to the surface

Sony DADC has authored and manufactured the Blu-ray 3D release of OceanWorld 3D for independent distributor Eagle Pictures. The underwater adventure movie was the first ocean documentary to be completely filmed and released in 3D. The movie took over seven years to produce, and twenty-five diving expeditions to complete.

This project comes shortly after Sony DADC was appointed by Sony Pictures Home Entertainment to handle the disc production of its first Blu-ray 3D release Cloudy with a Chance of Meatballs.

This spring has seen the company open a new 3D production centre of excellence with branches all over Europe. This specialised service enables rights owners to produce the highest quality 3D Blu-rays whilst also fast-tracking them in order to meet the anticipated demand for Blu-ray 3D from consumers this summer.

Turnaround times for a Blu-ray 3D production – from receiving the assets through to shipping the finished product – start from as little as three weeks, depending on the complexity of the production.

“We are probably the first supply chain provider to secure Blu-ray 3D projects from both the major and independent sectors,” commented Dieter Daum, CEO of Sony DADC. “Currently, the 3D production centre of excellence is able to support ten 3D projects each month, whilst the company already provides the biggest Blu-ray Disc replication capacity in the industry.”

The company says it provides a global and integrated authoring network. The value chain starts with 3D content creation, a field in which Sony DADC is actively participating thanks to the connection to Sony’s stereoscopic filming knowledge base, enabling it not only to create 3D bonus features for Blu-ray 3D, but also full-length 3D film productions for the music industry. The value chain then provides a seamless link to authoring, mastering, replication, distribution and retail support, resulting in significantly decreased turnaround times for each project. 



As of today, all Sony DADC authoring and production sites in the US and Europe are fully 3D-capable, with Japan to follow soon.

OceanWorld 3D is presented by Jean-Michel Cousteau. Produced by 3D Entertainment and Gavin McKinney Underwater Productions, it is a Mantello Brothers Film with underwater cinematography by Gavin McKinney.

 The Blu-ray 3D version of Eagle Pictures’ Ocean World 3D will be a 90-minute full-feature 3D movie stored on a 50 Gigabyte Blu-ray Disc.


Story filed 29.05.10

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