Burbank, California-based BluFocus, an advanced testing and certification facility specializing in the QA of media products and solutions, is launching their 3D-Focus Laboratory which will provide services in the areas of 3D testing, certification and consulting.

The lab will also offer a THX Certified High Performance 3D demonstration and testing environment for device manufacturers, content owners and producers to use as needed during their production process.

BluFocus’ 3D-Focus Lab will also be an advocate for collaboration amongst technology experts and will hold a webinar sponsored by MESA, THX and 3D@Home Consortium, on 4 March 2010 at 11am PST called “3D-Focus Part 1: 3D for Blu-ray” which will be an introduction to the 3D Technology in the areas of encoding, authoring, equipment, accessories and more.

“BluFocus is comprised of a team with over a decade of experience at the forefront of new technologies entering into the home entertainment arena,” says Juan Reyes, the company’s CTO. “The purpose of our 3D-Focus Lab is to assist those interested in the 3D technology so they have a knowledge base on how to get into the area and feel they have a partner beside them to help test and provide support as needed.”

Founded in December 2007, BluFocus is the entertainment industry's first advanced testing and advisory service specialist for Blu-ray. It is an official Test Center for the Blu-ray Disc Association and the exclusive facility to conduct THX Certification on Blu-ray and DVD titles.

For more information on the Webinar programme, visit www.blufocus.com/3D-Focus.