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Blu-ray Disc Association unveils 3D logo

The Blu-ray Disc Association has unveiled the new logo for the Blu-ray 3D standard, which was ratified in December. The specification allows for 1080p resolution delivery to each eye while wearing stereoscopic glasses, and will work on any compatible 3D display, including LCD, OLED and Plasma.

Blu-ray 3D also specifically calls for PlayStation 3 consoles to have full BD 3D content playback. According to CDRinfo: "Additionally, the specification supports playback of 2D discs in forthcoming 3D players and can enable 2D playback of Blu-ray 3D discs on the large installed base of Blu-ray Disc players currently in homes around the world."

"The Blu-ray 3D specification calls for encoding 3D video using the Multiview Video Coding (MVC) codec, an extension to the ITU-T H.264 Advanced Video Coding (AVC) codec currently supported by all Blu-ray Disc players. MPEG4-MVC compresses both left and right eye views with a typical 50% overhead compared to equivalent 2D content, and can provide full 1080p resolution backward compatibility with current 2D Blu-ray Disc players," CDRinfo adds.

The specification also incorporates enhanced graphic features for 3D. These features provide a new experience for users, enabling navigation using 3D graphic menus and displaying 3D subtitles positioned in 3D video.

Story filed 09.01.10

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