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China Blue High Definition disc price drops 40%

On 4 January in Guangzhou, the China High-definition DVD Industry Association announced that Guangzhou-based optical disc manufacturer Opus Media has begun producing China Blue High-definition Discs (CBHD) in large quantities and will first release 10 Chinese and foreign blockbuster films priced at Rmb28 (€2.85) online and Rmb32 (€3.30) offline.

Liu Shanshan, assistant to the president of Opus Media, disclosed that the company is currently manufacturing 35 film titles in CBHD format, and estimates Opus will release 120 titles this year. The new online price is 40% lower than the previous Rmb50 (€5.10) per disc and approaches legal DVD prices.

Chen Changfeng, PR spokesman for Shinco Electronics, said that as of the end of 2009 over 100 CBHD titles had been released, including 100 Warner Brothers films, and the total is expected to surpass 1,000 titles by the end of 2010. (Source: China Business News).

Story filed 09.01.10

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