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Packaging designer JakeBox signs Japanese licensing deal

Swedish packaging concept company JakeBox recently announced that Dai Nippon Printing (DNP) has acquired the first JakeBox licence in Japan. "Origami is one of the traditional crafts in Japan, and there is a clear connection between origami and JakeBox," said Shunji Yano who be in charge of the JakeBox business at Dai Nippon.

JakeBox's eco-friendly pop-up packaging concept for discs has been used by, among others, the Rolling Stones, Nokia, Philips and Lamborghini. "There are many advantages with JakeBox that attract the consumers' interest," said Yano. "The innovative design, the feature that keeps the disc from falling out, the simplicity in handling the discs, especially for the elderly or disabled. It's also environmentally friendly, so it will certainly create a favourable corporate image for DNP."

JakeBox CEO Jakob Skarin added: "This is definitely a breakthrough for us. "Japanese companies are well known for their thorough research before investing, so getting the green light from such a renowned company as DNP is proof that the JakeBox concept is considered very bankable." (Source: One-to-One)

Story filed 05.12.09

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