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arvato sells printing plant, acquires digital content distributor

Uden, Netherlands-based Lithorade BV has taken over all paper print activities from arvato digital services in Forbach, France, strenghtening its strategy of growth on the European market.

The newly-established Forbach subsidiary of the Lithorade BV company founded by joint CEOs Norbert Koop and Wim Hieltjes will focus on the paper print market for DVDs and CDs.

“In Germany we have already concentrated our printing activities on cardboard products and so the sale of our printing activities in France, where we have only printed paper products as booklets, has been a strategic consequence,” says Sven Deutschmann, CEO arvato digital services EMEA. Lithorade BV Forbach will take over the business together with all the employees.

For its part, arvato digital services, last month, announced the acquisition of most of the assets of Protexis, a leader in digital content distribution and the creator of the RED platform for connecting publishers directly with retailers to deliver digital content to consumers.

Protexis, headquartered in Vancouver, British Columbia, Canada, maintains a catalogue of more than 2,000 software titles from leading publishers worldwide. The addition of Protexis allows arvato digital services to reach more software publishers in more countries and increase its consumer touchpoints through the rapid expansion of its network of online retail partners. Financial terms were not disclosed.

Story filed 09.09.09

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