Warner Bros. debuts a manufacturing-on-demand DVD service to provide consumer access to classic titles from the studio’s vault never before available on disc. To order their movies, fans visit WarnerArchive.com, select their titles, and upon purchase, a state-of-the-art manufacturing on demand system creates a made-to-order DVD indistinguishable in quality from a standard pressed DVD.

The system places the DVD into a hard plastic Amaray case featuring custom artwork; shrink wraps it and ships the finished package to the customer which arrives in approximately five days. The cost per title is $19.95, plus shipping. Alternatively, movie fans can purchase digital downloads of these classic films to enjoy immediately on their PC. The cost for a digital download is $14.95 per title.

Initially, the Warner Archive Collection offers 150 classic titles including ‘Possessed’ starring Clark Gable and Joan Crawford; ‘Once Upon a Honeymoon’ starring Cary Grant and Ginger Rogers; and ‘All Fall Down’ starring Warren Beatty and Eva Marie Saint. Every month approximately 20 classic films and television programmes will be added and by year’s end more than 300 titles will be available online.

As a companion to the Warner Archive Collection, The Warner Bros Entertainment Group will launch a new podcast series titled the 'Golden History of Hollywood.' Available in late March on iTunes as well as numerous online sites for free, the “Golden History of Hollywood” features archival recordings from the studio’s vault including behind-the-scenes interviews with stars, radio editions of movies and much more.

Story filed 25.03.09