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Restructuring Sony unveils OLED TV product

This month, Sony began selling in Japan the world's first television for the commercial market with an organic light-emitting diode display, or OLED. The 11-inch display on the TV called XEL-1 measures just 0.12 inches thick, and delivers clear vivid images.

Together with a music player with robotics technology – dubbed Rolly – and planned networking services for the PlayStation 3 video game console, the new flat panel TV is a key part of Sony's growth following a three-year restructuring effort carried out by Chief Executive Howard Stringer.

The turnaround plan that Stringer engineered – which included massive job cuts, plant closures and dropping unprofitable businesses — will be completed in March next year. As many as 200,000 PS3 machines were selling a week in Europe, while 40,000 to 50,000 PS3s were selling a week in Japan.

Stringer acknowledged it was still unclear which next-generation video disc format will emerge the winner, although he said Blu-ray disc, the standard that Sony backs, appeared to be ahead of the competing HD DVD format, backed by Toshiba.

Story filed 17.12.07

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