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Long-term prospects bright for maturing PVR market

The Personal Video Recorder (PVR) market is starting to show signs of maturation. These signs include expanding geographic availability of PVR products, particularly into Europe and Asia, and a leveling out of both PVR unit shipments and product revenues, In-Stat, the high-tech market research firm says.

In 2008, PVR product unit shipments are forecasted to surpass 22.6 million, up from 19.6 million in 2007. "Long-term prospects for the market remain bright, as strong demand from pay-TV service providers for PVR-enabled digital set top box products will sustain growth," says Mike Paxton, In-Stat analyst.

The research found that the worldwide installed base of PVR products is on track to reach 44.6 million at year-end 2007, up from 33.9 million at the end of 2006. TiVo remains the top PVR service provider, measured by total service subscribers. The rest of the top five PVR service providers are EchoStar, Comcast, Time Warner Cable, and BSkyB.

By 2011, annual worldwide PVR product unit shipments are projected to reach 31.6 million.

Story filed 14.01.08

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