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ZOOtech launches Media Adaptation tool

ZOO Digital Group has launched a new media tool that will allow customers to produce DVD covers in different languages at a much faster rate and for a lower cost. The new Media Adaptation Tool will let customers vary the print and packaging through a fully automated process.

The Sheffield company said the product will initially be targeted at the movie industry's global promotional market. ZoOO chief executive Stuart Green said: "Our Media Adaptation Tool reduces the time and cost required for the design of packaging and marketing materials.

"It gives us a broader offering for our customers in the movie industry and potentially appeals to a wider market. In fact, any company that uses packaging and marketing materials across several international markets could benefit from our tool."

Story filed 29.03.08

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