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DEG introduces 'Digital', 'Digital HD' terminology to enhance products

In an exercise aimed at enhancing the value of digital home entertainment offerings and bring consistency to the way digital products are marketed to consumers, the trade body DEG: The Digital Entertainment Group has adopted a new terminology - DIGITAL HD and DIGITAL - to refer to digital versions of filmed entertainment and television content across all consumer communication.

The new branding will see DIGITAL HD and DIGITAL appearing on physical packaging, digital downloads, advertising, social media outreach, publicity and merchandising. It will also complement the UltraViolet brand in market for those studios participating.

The DIGITAL HD and DIGITAL terminology will be found on new release titles from all participating studios, including Blu-ray combo packs, which allow consumers to own both the physical and digital versions of a film or TV show.

In addition to physical products, such as Blu-ray combo packs, the new DIGITAL HD and DIGITAL branding can also be applied to movie and TV content (with the UltraViolet logo where applicable) purchased via digital stores.

Anchor Bay Entertainment, HBO Home Entertainment, Lionsgate, Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment, Walt Disney Studios and Warner Bros. Home Entertainment will all be including the new DIGITAL HD and DIGITAL messaging on their products.

Story filed 30.10.13

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