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Renamed Int'l 3D & Advanced Imaging Society expands brief to 4K

In an effort to better prepare content creators for the fast-moving technological advances in producing premium visual experiences for film, television and digital production, the International 3D Society has expanded its name and focus.

The organization - now called the International 3D and Advanced Imaging Society - will address Ultra High-Definition television, auto-stereo, laser projection, high frame rate (HFR) and holography among other advanced imaging content and delivery technologies, through new educational seminars, publications and awards designed to share "best-practices" within the industry on a global basis.

The Society will continue its core mission to advance 3D production and distribution, 3D-4K, 3D technology and 3D's continued growth in Blu-ray. More than 50 3D Blu-ray titles have been announced for release this year.

In 2013, nine of the top ten box office revenue leaders have been 3D movies, including: Iron Man 3 (Disney/Marvel), Man of Steel (Warner Bros.), Oz: the Great and Powerful (Disney), Star Trek: Into Darkness (Paramount), The Croods (DreamWorks Animation), Monsters University (Disney/Pixar), The Great Gatsby (Warner Bros.), Despicable Me 2 (Universal/Illumination) and World War Z (Paramount). 3D movies generated $1.3 billion in revenues during the 2nd quarter of this year.

The Society's expanded brief, backed by founding member companies Sony, DreamWorks Animation, Walt Disney Studios Motion Pictures, Panasonic and Samsung, serves more than 800 professional members from 60 companies in more than 25 countries worldwide.

Story filed 03.08.13

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