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Majority of young Canadians purchase DVDs of films they enjoyed in cinemas

The generally-accepted view that cinema-goers who like the films they watch are likely to buy the DVD (or Blu-ray) has been confirmed in a new study by Canadian market researcher Ipsos Reid on behalf of Cineplex. It shows that a majority of young Canadians says that when they see a great film in cinemas, they generally buy the title on DVD or some other format afterwards.

As Cineplex releases Super Ticket, a one-price cinema ticket that allows patrons to purchase a ticket to the box-office version of the film as well as a digital copy for home use later on, this gives cinema-goers who often end up buying the film when it's released on DVD a jump-start.

Some 55% of young Canadians, ages 18-34, will likely purchase the DVD of a film they like. Only 39% of middle-age cinema-goers (ages 35-54) and 21% of seniors (ages 55+) indicate that they purchase DVDs of films they liked watching in cinema for home use.

According to the study, the average Canadian says they have seen their favourite film approximately 17 times - women 20 times and men14 times. The younger Canadians are the more likely to have seen their favourite film - 31 times - compared to 13 times for middle-aged persons, and just nine times for senior citizens.

These are some of the findings of an Ipsos Reid poll conducted between May 9th to 14th, 2013 on behalf of Cineplex. For this survey, a sample of 2,104 Canadians who identified themselves as having watched at least one movie, in any format, in the last month from Ipsos' Canadian online panel was interviewed online

Story filed 26.06.13

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