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Philips' IBC demos of 3D on Blu-ray, IPTV, VOD

Philips will demonstrate 3D IPTV, 3D VoD and 3D on Blu-ray at IBC 2008 in Amsterdam (September 12 – September 16).

Each of the three demos will show how the company’s 2D-plus-Depth content format can be distributed over existing content distribution infrastructures and play-out devices, enabling a 3D movie viewing experience on a variety of 3D displays in the home.

First off, Philips will show a technology demonstration of 3D on Blu-ray Disc, where its content format is applied to Blu-ray to bring high quality 3D content to the home.

Secondly, in cooperation with the leading telecommunications operator Telefónica, the 3D IPTV technology demonstration will show 3D Video on Demand over an IP infrastructure. Imagenio is the TV platform which Telefónica uses to deliver TV by IP and ADSL in Spain, Czech Republic, Chile and Brazil, providing straightforward TV channels, VoD, and interactive services to 700000 subscribed users.

Thirdly, Philips will show 3D VoD using the eventIS metadata system on the booth (4.C50) of this leading Dutch metadata management software solution company.

Story filed 10.09.08

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