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Dolby, Philips unveil 3D HD format also suited for glasses-free displays

Dolby Laboratories and Philips have unveiled Dolby 3D, a 3D HD format and suite of technologies designed to enable broadcasters, operators, content aggregators, and hardware manufacturers to deliver HD-quality 3D content on any 3D-enabled devices, including glasses-free displays.

The two companies say they have undertaken the joint project to improve the 3D viewing experience on displays of all sizes, including smartphones, tablets, PCs, and televisions. Dolby 3D is a complete system designed to work throughout the chain to deliver clear glasses-free 3D content that operates over existing distribution systems.

The focus of the project will be to work with original equipment manufacturers of display panels and entertainment devices to enhance the performance of 3D consumer devices to make viewing of 3D content just as convenient and appealing as viewing of 2D content on a high-quality screen is today.

"Dolby has a proven track record of enabling technologies to enhance entertainment experiences. Together, we identified a business need where we could bring a unique offering to the market that improves the end-user experience," said Ruud Peters, Chief Intellectual Property Officer at Philips.

Ramzi Haidamus, Executive Vice President, Sales and Marketing, Dolby Laboratories, said the company believes that Dolby 3D could help drive the adoption of 3D, creating a comfortable, customisable, truly enjoyable glasses-free 3D viewing experience while enhancing 3D display performance.

Story filed 17.04.12

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