Europe's online source of news, data & analysis for professionals involved in packaged media and new delivery technologies

Fox teams with Shazam on first Shazam-enabled Blu-ray/DVD title

Fans watching Glees: The Concert Movies on Blu-ray and DVD will see Shazam prompts on the screen alerting them to a Shazamable moment. Using their smartphones, they can "tag" the movie when prompted to unlock exclusive content.

It includes song lyrics in time with the music using the LyricPlay feature, exclusive behind-the-scenes footage not seen in cinemas, photos of the cast, trivia about one of FOX's most popular shows, offers for Glee Seasons 1 and 2 on DVD as well as Glee merchandise

“Every time people use Shazam while watching the movie, their tag will live on in their Tag List, giving them access to the extras that they can "snack on" anytime and anywhere, so they can be engaged with the movie even when they're not near a TV,” says the studio. Additionally, with the Shazam Friends feature, they can share their finds with their Facebook friends.

"For many years, people have been using Shazam to unlock information about the songs they love, so working with Fox Home Entertainment to give people a truly interactive experience with the Glees: The Concert Movies DVD is a natural next step in the expansion of what people can do with the Shazam App on their mobile device," says David Jones, Shazam's Executive Vice President, Marketing.

Story filed 19.12.11

Bookmark and Share

Article Comments

comments powered by Disqus