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Rovi's DivX Plus Streaming brings BD functionality to online distribution

With Berlin’s IFA extravaganza dominated by Connected TVs, it was timely for Rovi to unveil at its DivX Plus Streaming, a secure adaptive streaming solution for the delivery of feature-rich, entertainment content to connected devices such as HDTVs, Blu-ray players, smartphones, game consoles, computers, and cable set-top boxes.

Not only does the technology support 1080p and offers smooth resolution scaling to maintain optimal visual quality as bandwidth fluctuates and given the display size available, DivX Plus Streaming also supports advanced multimedia features that have historically only been associated with Blu-ray Discs.

DVD-Intelligence saw an effective demonstration of multiple subtitles and multiple language tracks, as well as trick-play features such as smooth fast forward and rewind, and quick-start playback. It also support the ability to resume playback across various devices.
The adaptive streaming format also provides support for the inclusion of DTS Audio.

Rovi says DivX Plus Streaming will be featured in the company offerings for the cable industry and integrates into the Rovi Entertainment Store, formerly the RoxioNow platform, which currently powers digital entertainment services on a broad ecosystem of consumer electronics devices for leading retailers, PC makers, consumer electronics manufacturers, as well as studios' direct-to-consumer initiatives.

The adaptive streaming format also provides support for the inclusion of DTS Audio. DivX Plus Streaming is based on a flexible DRM framework that is capable of powering a variety of distribution models including electronic sell through, timed rentals or subscription, as well as an array of consumption scenarios such as streaming, downloads, and side-load transfer to enable both online and offline playback.

Rovi announced at IFA a multi-year licensing agreement with Samsung to enable it to continue to integrate the DivX technology on its range of consumer electronic devices in particular its mobile devices including the forthcoming Galaxy S II LTE and Galaxy Note smartphone.

Rovi also announced a licensing agreement for DivX technology with Shenzhen MTC Co., Ltd., a China-based manufacturer of consumer electronics products. Through the new agreement, MTC will expand its implementation of DivX Plus HD, the premium level of Certification, and use it across its product lines, including digital set-top boxes, DVD and Blu-ray disc players, and digital TVs.

Story filed 08.09.11

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