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LG unveils world's first 3D smartphone and a partnership with YouTube

At this year’s Mobile World Congress in Barcelona, LG unveiled the Optimus 3D, the world’s first 3D smartphone. The South Korean giant also announced a partnership with YouTube to enable users to share captured 3D videos with others via the internet video portal.

The Optimus 3D features a dual-lens camera for 3D recording, a glasses-free LCD panel for 3D viewing and diverse connectivity options such as HDMI and DLNA for 3D content sharing. The smartphone is powered by a unique “Tri-Dual” configuration – dual-core, simultaneous dual-channel and dual-memory to speed up the switch back and forth between tasks and improve speed
when loading web pages.

“The key to 3D is content,” notes Alex Windle, LG head of marketing. “There are two elements which we focused on having taken on feedback from our consumers. Firstly there is viewing content, not just movies, but content to ‘snack’ on. We are working with a number of content providers and partners. The second bit is 3D sharing, which is all about filming and sharing your 3D moments, so you’ve got a very rich and compelling proposition.”

The new partnership is part of a broader push into 3D entertainment by LG and the world’s largest online video community. “3D technology has traditionally been reserved for the major Hollywood movie studios,” said Francsico Varela, Head of YouTube Platform Partnerships. “With the new LG Optimus 3D anyone anywhere in the world can shoot 3D videos, upload them to YouTube and share them with their friends. We’re excited to see the creative videos our community captures and shares with this new technology.”

Story filed 15.02.11

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