The 3D TV market worldwide is expected to surpass the landmark figure of $100bn by 2014. Worldwide 3D TV unit sales are forecast to grow with a CAGR of 79.12% for the period spanning 2010 – 2014, according to Research and Markets’ latest report. In 2010, the US and South Korea accounted for a combined share of 66.17% of 3D TV sales.

Other research highlights from the new report “3D TV Market and Future Forecast Worldwide (2010 - 2014) indicate that, from 2012 onwards, Western Europe will have the biggest market share in worldwide 3D TV market. Unit sales is expected to grow with a CAGR of 184.9% over the period 2010 to 2013. In the United Kingdom, the 3D TV market in 2010 was less than £100 million, but is predicted to grow over £2.5bn by 2015.

In 2010, the US controls 40% of the 3D TV market worldwide. There, the market is forecast to top $ 25bn by 2015. Canada’s 3D TV market is expected to reach $10bn by 2015.

In Asia, the 3D TV market in South Korea is expected to be come close to SK Won 2,500bn (€1.66bn) by 2014. In Japan, 3D TV unit sales is expected to grow with a CAGR of 100% for the period of 2010 to 2013.

The greater adoption of 3D TV in the near future is more inclined toward gaming, movies, and television broadcast, says Research and Markets analysts. 3D TV is still in its infancy and a lot needs to happen before it is widely adopted. Factors such as the cost of new 3D TVs needs to come down and it has to be competitively priced with existing digital technologies.

Compelling TV programmes such as sports, feature films, and commercial TV have to be introduced in order to justify the investment being made by consumers. Furthermore, the analysts warn, standardisation of technology is essential to help prevent the occurrence of various format specifications that leave the customer confused about making a choice.

Story filed 06.02.11