Amazon.com is expanding its Disc+ On Demand programme, that enables customers to instantly watch movies on Amazon Video On Demand they have purchased on DVD or Blu-ray. Some 10,000 titles are eligible, ranging from new releases to catalogue classics.

When customers purchase a Disc+ On Demand title on Blu-ray or DVD from Amazon.com, a digital copy of the movie will automatically be added to their Amazon Video On Demand video library. Customers can watch the movie instantly on a Mac, PC, or nearly 200 Amazon Video On Demand-compatible Internet connected TVs, Blu-ray players, and set-top boxes.

"When we launched Disc+ On Demand last year, we were excited by the overwhelmingly positive response from our customers," said Steve Oliver, category leader for Amazon.com DVD. "Customers love instant gratification, and this programme allows customers to watch Disc+ On Demand titles instantly, without having to wait for their DVD or Blu-ray to arrive in the mail."

Amazon Video On Demand is a digital video service that offers customers more than 75,000 commercial-free movies and television shows to buy or rent. New release movies are often available as soon as they're out on DVD, and many TV shows are available the day after they broadcast. Amazon Video On Demand also offers thousands of titles in high definition.

Story filed 10.11.10