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Top adult video publisher backs Blu-ray

US adult film maker Digital Playground said it will throw its support behind Blu-ray, adding spice to the multibillion-dollar standards war raging in Hollywood.

Digital Playground is the company behind the movie Pirates, which has won honors from the porn industry that calls Southern California's San Fernando Valley home and is estimated to have had 2005 sales of $12.6 billion, according to Adult Video News.

But while Digital Playground, known as an innovator for bringing porn to personal computers, is endorsing Blu-ray, it has not yet found a company prepared to mass-produce its films in the new high-definition format.

The adult publisher said companies who replicate DVDs are hesitant about embracing the porn industry and are committed in putting mainstream Hollywood's movies onto the new discs.

Nevertheless, a spokesman for Blu-ray said the endorsement underscored the format's wide appeal. "It shows that Blu-ray is appealing to film genres of many types," said Andy Parsons, a spokesman for Blu-ray and a senior vice president at Pioneer Electronics.

Story filed 22.01.06

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