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French DVD market's second-year fall

For the second consecutive year, sales of DVDs fell according to data from the Syndicat de l'Edition Vidéo (SEV), the French video distributors' association. The DVD market dipped 6-7% in value and 4% in unit sales.

Feature film is the category hardest hit – minus 14% – even though the share of indigenous films was slightly up. Non-film categories grew very substantially, accounting for 11% of total sales in value, the result of the success of TV series.

Despite market contraction especially due to piracy, the DVD remains an outstanding popular success, says SEV. Some 80% French households are equipped with a DVD player and 120 million discs were sold in 2006.

"Today, online downloading of content is developing and will complement the DVD offer," says SEV. "However, the disc will remain the unavoidable media as even the most optimistic forecasts predict online content will only account for a minority share of filmed entertainment consumption."

Story filed 21.01.07

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