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1 billion DVDs sold in UK over 10 years

Sales of DVDs have hit the one billion mark in the UK less than 10 years since the format’s launch, according to figures from the British Video Association.

It took 17 years for VHS to reach 1 billion unit sale in the UK. Launched in 1998, DVD reach this number in nine years.

In the UK, Ridley Scott’s Gladiator was the first film to sell more than one million DVD units. Topping the chart is Lord Of The Rings – Fellowship Of The Ring which sold almost five million units to date. All three Lord Of The Rings films, Shrek 2 and Pirates Of The Caribbean – The Curse Of The Black Pearl sold between 3.5 million and 4.9 million units each.

“This landmark achievement shows the strength of DVD as a format and the continuing enthusiasm for DVD by the public,” explained BVA director general Lavinia Carey. “The video sector is now looking beyond this moment to the future of home entertainment and the hope that the additional quality that high definition formats will deliver can bring further value, quality and choice to the market place.

Story filed 24.06.07

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