Europe's online source of news, data & analysis for professionals involved in packaged media and new delivery technologies

3DTV is inevitable, but will anyone use it?

by David Mercer

At the recent Blu-ray Academy 3D conference in Hamburg, Germany I presented Strategy Analytics’ vision for the future of 3D in the home, focusing on the European market opportunity. We are clear that 3D in the home is going to happen, and more rapidly than some observers seem to think.

(I was surprised recently at the response to our recent 3D forecasts by the normally reliable CEA, whose Chief Economist Shawn DuBravac described them as “the worst forecast yet”. I worry for the CEA’s own forecasts if this overreaction reflects the quality of their analysis. Since we published our 3D analysis, several other analyst firms have come out with similar pictures, and the industry itself also seems to be in broad agreement. Time for the CEA to clarify why it’s out of line, perhaps.)

In spite of the CEA’s scepticism, we estimate that some 15% of European homes already own a digital TV set-top box which is 3D-capable, and nearly as many own a 3D-ready games console. The number of homes with 3D-ready TVs is very low, of course, but now growing quickly as 3D becomes a more common feature on plasma and LCD TVs. By 2014 more than 40% of European homes will have a 3D-ready TV, and nearly a quarter will own a 3D Blu-ray disc player.

In spite of these projections there is still a lot of work to be done to dispel some of the uncertainty surrounding 3D. Our European surveys (carried out in Q3 2010) indicated low levels of understanding of 3D issues. Only just over a half of Europeans correctly believed that 3D TVs were available to purchase: the remainder were uncertain or believed wrongly that it is not possible to buy a 3D TV. Likewise, barely half of Europeans know that you need glasses to watch a 3DTV at home. The greatest lack of knowledge surrounds the health impact of 3D TV: only 32% of Europeans believe that watching 3D TV does not cause damage to the eyes: half are unsure and 17% believe it does cause damage.

These are big communications challenges for all industry players to overcome. Nevertheless there is evidence of strong interest in 3D TV, with two thirds of Europeans interested in watching 3D movies and nearly a half interested in 3D versions of TV shows. As the base of installed 3D-ready hardware grows, the opportunity now lies with television content producers to make the most of this opportunity. If that content doesn’t materialise people may never see a need to put on the goggles.

Column Comments


By Moncler Damer on December 24, 2012, 8:36 am

Recently, Beijing temperature plunged, but the <a href="http://www.glowinthedarksale.com/glow-in-the-dark-jordan-13-shoes-c-9.html">Glow In The Dark Jordan 13 Shoes</a> CCTV Spring Festival Evening was a fiery Year of the Snake, and usher in the final round of the language class program through a sieve. "It is worth mentioning that was seen as the Spring <a href="http://www.glowinthedarksale.com/glow-in-the-dark-jordan-12-shoes-c-8.html">Glow In The Dark Jordan 12 Shoes</a> Festival Evening "insulation" VIP "Guo Degang unexpectedly turned up. Years ago, Guo Degang endorsement an advertisement CCTV exposure, the Kuok then claimed he may not on the show, still self program the Spring Festival Evening satirical severely. So over the years and have been watching in the <a href="http://www.glowinthedarksale.com/glow-in-the-dark-asics-shoes-c-7.html">Glow In The Dark Asics Shoes</a> spring night, less than Guo Degang's shadow. Guo Degang not on the show, and the show is a loss, after all, Spring Festival Evening alone those "traditional" comic difficult to "capture" the more the audience, after all, the Kuok comic grassroots and ironically quite appealing to viewers. Spring <a href="http://www.glowinthedarksale.com/glow-in-the-dark-air-yeezy-shoes-c-6.html">Glow In The Dark Air Yeezy Shoes</a> Festival Evening big stage as a global concern, not private parties, there is a responsibility to practice the commitment of the Open Door to the Spring Festival Evening, more inclusive, so that Guo Degang, Peisi these have the power to send a "feast" to the stage with CCTV, which is both the arts of respect, but also allows <a href="http://www.glowinthedarksale.com/glow-in-the-dark-air-yeezy-2-c-5.html">Glow In The Dark Air Yeezy 2</a> the Spring Festival Evening more people gas. Guo Degang and Spring Festival Evening reconciliation attracted many <a href="http://www.glowinthedarksale.com/glow-in-the-dark-air-force-1-c-4.html">Glow In The Dark Air Force 1</a> Tucao, was lamenting that no permanent enemies, only permanent interests; others agree with the Spring Festival Evening group bosom. Spring Festival Evening group bosom <a href="http://www.glowinthedarksale.com/glow-in-the-dark-adidas-shoes-c-3.html">Glow In The Dark Adidas Shoes</a> is not an exaggeration, general director Harvin early and offered an olive branch to cross; Guo Degang to be on the Spring Festival Evening news, Harvin microblogging confirmed <a href="http://www.glowinthedarksale.com/glow-in-the- dark-adidas-js-wings-c-2.html">Glow In The Dark Adidas JS Wings</a> the news, "good works is the last word. "Guo Degang can not on the show, not Harvin people have the final say, but, as a general director invited Guo Degang responsibility <a href="http://www.glowinthedarksale.com/adidas-luminous-city-shoes-c-1.html">Adidas Luminous City Shoes</a> is courage. <a href="http://www.monclershopdk.com/moncler-m%C3%A6nd-c-9.html">Moncler M?nd</a> <a href="http://www.monclershopdk.com/moncler-jakker-m%C3%A6nd-c-8.html">Moncler Jakker M?nd</a> <a href="http://www.monclershopdk.com/moncler-jakker-damer-c-7.html">Moncler Jakker Damer</a> <a href="http://www.monclershopdk.com/moncler-frakker-m%C3%A6nd-c-6.html">Moncler Frakker M?nd</a> <a href="http://www.monclershopdk.com/moncler-frakker-damer-c-5.html">Moncler Frakker Damer</a> <a href="http://www.monclershopdk.com/moncler-b%C3%B8rn-c-1.html">Moncler B?rn</a> <a href="http://www.monclershopdk.com/moncler-damer-c-3.html">Moncler Damer</a>


By coach outlet online on December 18, 2012, 9:19 am

<strong>http://www.coachfactorybagso.net/</strong> <a href="http://www.coachfactorybagso.net/"><strong>coach factory</strong></a> <a href="http://www.coachfactorybagso.net/"><strong>coach factory outlet</strong></a> <a href="http://www.coachfactorybagso.net/"><strong>coach factory online</strong></a> <a href="http://www.coachfactorybagso.net/"><strong>coach factory outlet online</strong></a><br /> <strong>http://www.teccoach.com/</strong> <a href="http://www.teccoach.com/"><strong>coach outlet online</strong></a> <a href="http://www.teccoach.com/"><strong>coach outlet</strong></a><br /> <strong>http://www.bagsoutletfan.com/</strong> <a href="http://www.bagsoutletfan.com/"><strong>coach outlet</strong></a> <a href="http://www.bagsoutletfan.com/"><strong>coach outlet online</strong></a><br /> <strong>http://www.coachoutletpurseso.net/</strong> <a href="http://www.coachoutletpurseso.net/"><strong>coach purses outlet</strong></a> <a href="http://www.coachoutletpurseso.net/"><strong>cheap coach purses</strong></a> <a href="http://www.coachoutletpurseso.net/"><strong>coach bags outlet</strong></a> <a href="http://www.coachoutletpurseso.net/"><strong>coach handbags outlet</strong></a><br /> <a href="http://www.outletsmall.org/"><strong>coach factory online</strong></a> <a href="http://www.coachfactorystoreso.net/"><strong>coach factory</strong></a> <a href="http://www.coachoutletstoreonline6u.net/"><strong>coach outlet online</strong></a>


By gucci taschen on December 18, 2012, 1:14 am

http://www.guccioutletonlineeshop.de <a href="http://www.guccioutletonlineeshop.de/" title="gucci taschen">gucci taschen</a> http://www.coachoutletorganization.com <a href="http://www.coachoutletorganization.com/" title="Coach Outlet">Coach Outlet</a> http://www.guccitaschens.de <a href="http://www.guccitaschens.de/" title="gucci g??rtel">gucci g??rtel</a> http://www.pradaschuhesoutlet.de <a href="http://www.pradaschuhesoutlet.de/" title="prada outlet">prada outlet</a> http://www.louisvuittonoutletorganization.com <a href="http://www.louisvuittonoutletorganization.com/" title="Louis Vuitton Outlet">Louis Vuitton Outlet</a> http://www.louisvuittonoutletgogo.com <a href="http://www.louisvuittonoutletgogo.com/" title="Louis Vuitton Purses">Louis Vuitton Purses</a> http://www.michaelkorsoutletsir.com <a href="http://www.michaelkorsoutletsir.com/" title="Michael Kors Outlet">Michael Kors Outlet</a> http://www.pradataschenoutletonlineshop.de <a href="http://www.pradataschenoutletonlineshop.de/" title="prada taschen">prada taschen</a> http://www.louisvuittonhandbagsoutletonlines.com <a href="http://www.louisvuittonhandbagsoutletonlines.com/" title="louis vuitton">louis vuitton</a> http://www.coachoutletstoreonlinesir.com <a href="http://www.coachoutletstoreonlinesir.com/" title="Coach Outlet Store Online">Coach Outlet Store Online</a>


By DFD on October 31, 2012, 1:43 am

whilst all of the emblems and styles are centered on tattoos, <a href="http://www.shopkarenmillendresses.co.uk/"><strong>Karen Millen UK</strong></a> this creates for any broad variety of numerous pics and logos. Biker tattoos, conventional tattoos, and outdated college tattoos are amid probably the most typical to get utilized on outfits on this way and best superior tattoo outfits creates probably the most of transforming ink on flesh into amazing searching ink on fabrics and material.when you have been completely seeing these distinctive searching footwear all close to you and have been completely <a href="http://www.shopkarenmillendresses.co.uk/"><strong>Karen Millen sale</strong></a> seeing the whitened soles about the ft of trendy adult men and females all summer time you should be questioning what these awesome new footwear are and which from the several variations of them are perfect for you.These footwear are referred to as Espadrilles plus they would be the hottest items this summer.The <a href="http://www.shopkarenmillendresses.co.uk/"><strong>Karen Millen dresses</strong></a> brief edition from the tale is the simple fact that they are casual footwear with rope soles which have been readily available in the quantity of variations which have been great for summer time and equally great for adult men in add-on to women.


By rrbbrxd on June 22, 2012, 4:28 pm

JEtn8H , [url=http://vwunafjxnztz.com/]vwunafjxnztz[/url], [link=http://hbsnlzwvjcty.com/]hbsnlzwvjcty[/link], http://khtwoofcuxsr.com/


By ehxxafwb on June 21, 2012, 9:51 pm

MLsFb2 , [url=http://zibbmyuwjufw.com/]zibbmyuwjufw[/url], [link=http://zwevjlpautvi.com/]zwevjlpautvi[/link], http://vwarmbrdffsj.com/


By lzqcowqhlbd on June 20, 2012, 1:39 pm

s09Kfr <a href="http://thsduxsoimyv.com/">thsduxsoimyv</a>


By Maxi on June 19, 2012, 6:10 pm

I haven't written a rieevw for a while but I felt it my duty to let people know how useless the player was. Very unexpected from Sharp. I got mine on a sale new for less than seventy bucks but its STILL not worth the aggravation and I took it back, I was happy even to pay the restocking fee. There is no comparison to my PS3 or the Sony DBP-S370 which I would totally recommend over this by a long way please see my rieevw on that item. Good points, the box it came in was the high point (!), looks nice under my TV, smallish device, streams Netflix ok' (although on the current firmware unable to search). Bad points, cheap construction over all once you hold it, a LCD display that so 1980 s, a stupid flashing blue circle on the front (again very 1980 s), takes many minutes (1-2 min) to load a bluray disc, I couldn't get Harry Potter and the Half Blood price to even load (even with recommended 2gb pendrive plugged in the back). Menus are awful. Really feels like a third rate device. I would have expected better from Sharp, their LCD TVs that carry the same Aquos name are in a different league. I personally would stay away from this particular item. It won't make a good gift (unless you don't like the person, then it will give many hours of frustration).

Add Comment

Full Name

Comment

In submitting a comment to the site, you agree to be bound by our Terms of Services

Enter these characters:


Prospects for 3D in the home

There has been a lot of hype about 3D TV. But the industry getting behind a broad realm of technologies is a far cry from a monetisable mass market. Fundamentally, 3D is complex, more so than HD as technology and ecosystem. Screen Digest' TOM MORROD examines the issue.

This complexity will be reflected in uptake of 3D. It is often said that 3D is easier for consumers to 'see' than HD, thus driving true demand. But it can be countered that a market is not just about demand. It is about supply, price and information - all in questionable quantities.

Supply is a big piece of the puzzle and crucially, like HD, 3D is an ecosystem. It is certainly about the TV receiver, polarised or active switching; the glasses (easily forgotten but not necessarily 'in the box'). But it also takes in the decoding device - set-top box, games console or BD player; the distribution medium (broadcast/unicast), games console or 3D BD; the content and the process of capture, editing and contribution, including broadcasting infrastructure when not printed to disc.

Only about 20 per cent of broadcaster equipment is HD, 30 per cent of TV screens and less than that of set-top boxes. We are still in a very early stage of actual upgrade across the HD ecosystem. And while the HD infrastructure across broadcasters and operators can be used to transmit lower resolution 3D to some existing HD PVRs, all those TV screens will need replacing.

Price is a murky issue spanning both consumer and professional equipment. Many of the early announced prices for 3D TV sets are considerable inflations on similar non-3D TVs. This is especially true for passive polarised, where more technology is built into the display. However, active switching, offering screens at similar prices to non-3D displays, have a hidden cost: the glasses may cost up to $150 a pair, a major consumer cost.... Read More...